Email Warmup: What is it & Why it matters

• In this guide, we'll explore:

• Why email warmup is crucial for cold outreach

• Step-by-step process to warm up your email account

• Best practices to maximize your email deliverability

Why Email Warmup Matters

1. Avoid the Spam Folder: New email accounts sending bulk messages are red flags for spam filters.

2. Build Sender Reputation: Gradually increase your sending volume to establish credibility.

3. Improve Deliverability: Warmed-up accounts have higher inbox placement rates.

4. Boost Open Rates: Better deliverability means more eyes on your emails.

Best Email Warmup Tools

Warmup Inbox

Snov

Mailflow

Lemwarm

Warmy.io

The Step-by-Step Warmup Process

1. Set Up a Dedicated Email Account

• Don’t use your app’s domain name (e.g., [email protected])

• Purchase similar domains (e.g., getlinkdr.com, trylinkdr.com, uselinkdr.com) to protect your domain name’s reputation. Especially if you are sending transactional emails for your startup.

• LinkDR supports 2 email accounts on the Starter Plan and up to 10 accounts on the Pro Plan and Unlimited accounts on the Unlimited Plan.

2. Start Slow and Steady

• Week 1: Send 2-5 emails per day

• Week 2: Increase to 5-10 emails per day

• Week 3-4: Gradually ramp up to your target volume (20-40 emails per day)

3. Engage in Real Conversations

• Email colleagues and friends

• Subscribe to newsletters and respond to them

• Join relevant mailing lists in your industry

4. Monitor Your Metrics

• Track open rates, reply rates, and spam complaints

• Adjust your strategy based on these metrics

Best Practices for Maximum Deliverability

1. Personalize Your Emails: Use the recipient's name and reference specific details

2. Craft Compelling Subject Lines: Avoid spam trigger words

3. Keep Content Relevant: Provide value in every email

4. Maintain a Consistent Sending Schedule: Sudden spikes in volume can trigger spam filters

5. Use Authentication Protocols: Implement SPF, DKIM, and DMARC

Conclusion