title: 'Manual Link Building in 2025: Still Worth It?' author: 'illyism' publishDate: '2025-09-01' description: 'Manual link building takes 40+ hours per week. Here's the exact process that works, and when to automate it instead.' thumbnail: '/_static/blog/manual-link-building.webp'
You just Googled "manual link building" because you want backlinks that actually improve your rankings.
Here's the reality: Manual link building works, but it's painfully slow. You're about to spend 40+ hours per week on a process that could be automated.
Let me show you exactly what manual link building looks like, then you can decide if it's worth your time.
- Manual outreach takes 40+ hours/week for 10-15 links
- The process: find competitors, extract contacts, send emails
- Response rates average 2-8% even with personalization
- Automation handles 90% of the work after initial setup
What People Actually Mean by "Manual Link Building"
When someone searches "manual link building," they're usually trying to figure out:
- "How do I find websites that will link to me?"
- "What email should I send to get a backlink?"
- "How long does this actually take?"
- "Is there a faster way to do this?"
The answer to all of these is simpler than you think.
The Manual Link Building Process (Step by Step)
Here's exactly what you'd do manually:
Step 1: Find Your Competitors' Backlinks
Let's say you run a project management SaaS. You'd:
- Google "best project management software"
- Open the top 10-20 results
- Run each URL through a backlink checker (Ahrefs, SEMrush, Moz)
- Export all their backlinks to a spreadsheet
- Filter for relevant, high-authority sites (DR 40+)
Time investment: 3-4 hours Output: 200-500 potential prospects
Step 2: Find Contact Information
For each website on your list:
- Visit their "Contact" or "About" page
- Look for an email address (usually editor@, contact@, or a personal email)
- If no email is visible, use Hunter.io or similar tools
- Add the email to your spreadsheet
Time investment: 5-10 hours for 200 prospects Output: 150-200 valid email addresses
Step 3: Write Personalized Outreach Emails
Here's where it gets tedious. For each prospect:
- Read their recent articles to find something specific to mention
- Craft a personalized opening line
- Explain why your content would be valuable to their audience
- Keep it under 150 words
Example email:
Subject: Quick question about your [Topic] article
Hi [Name],
I noticed your article on project management tools ranks well for "best PM software." I run [YourSaaS] and we just published a comparison guide that includes tools you mentioned plus some newer options.
Would you be open to adding it as a resource? Here's the link: [URL]
Either way, great article — the section on integration features was really helpful.
Thanks, [Your Name]
Time investment: 10-15 hours for 200 personalized emails Output: 200 outreach emails ready to send
Step 4: Send Emails and Follow Up
- Send your first batch (20-30 emails per day to avoid spam filters)
- Wait 3-4 days
- Send a follow-up to non-responders
- Track responses in your spreadsheet
- Negotiate placement details with interested sites
Time investment: 2-3 hours per week for 4-6 weeks Expected response rate: 2-8% Expected link placements: 4-16 links from 200 emails
The Reality Check
Let's do the math:
- Total time: 25-35 hours of work
- Result: 4-16 backlinks
- Cost per link (if you value your time at $50/hr): $78-437 per link
And that's assuming everything goes smoothly. In reality:
- 30% of emails bounce or go to spam
- 50% of responses are "no thanks" or pricing negotiations
- Some sites take weeks to actually place the link
- You need to track everything manually
The Faster Alternative
Once you understand the workflow, you realize 90% of it can be automated:
- Finding prospects: Tools can scan competitors and extract backlinks in minutes
- Finding emails: Email finders do this instantly
- Outreach: AI can personalize emails at scale
- Follow-ups: Automated sequences handle this
This is exactly what LinkDR does. Instead of spending 35 hours per campaign, you:
- Enter your website and competitors
- Review the AI-generated prospect list
- Approve the outreach strategy
- Let the system handle everything else
You only pay when a link actually gets placed ($100 per link), and the AI handles all the tedious work — finding sites, writing emails, following up, and negotiating placements.
The bottom line: Manual link building teaches you the process, but once you know how it works, automation makes way more sense.